BizSugar.com › Social Media › Guest post: What I’ve learned about running viral video campaigns on Twitter – and flipping pancakes!

Guest blog post by JRC associate and video production expert, Adam Chandler

We all know that video is an incredibly effective form of marketing now. It’s engaging, clear, concise and people love to watching it. Research by Virtuets showed that 85% of people would rather watch video than read any text. We hear about videos going ‘viral’ on social media, so I thought I’d give it go.

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