BizSugar.com › Social Media › Google Now - The Next Step In The Evolution of Search

In these fast-paced and web-driven times, intelligent personal assistants are now taking over the roles of once-venerated search engines. Perhaps today you’ve already heard about names like Siri, who excel in what’s called “knowledge navigation” or search. With search at the heart of the Internet, search is what “drives the majority of web traffic” and delivers the users that create the profit online. And ever since the development of search engines in the 1990’s, the entry of newer search mechanisms like Google Now, is revolutionizing the way people search.