Ford have launched a new Reality TV programme which is being broadcast on NBC TV, they have moved from car maker to original content producer, to Reality TV programme producers, why?

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Written by elainerogers
720 days ago

Hi John,

Your post made me think of B2C and C2B. It seems to me both can work. I always imagine a company like Apple producing beautiful products and the masses amassing to buy them (very much B2C). I call this refine and launch. On the other side, Microsoft for example, launch a mediocre product and rely on consumer feedback for improvement. I call this launch and refine.

Both seem to work in the space they are in, and I appreciate now with the onslaught of consumer social, companies (like Ford have) need to get involved in the conversation, as it will take place with or with out them.

Most impressive for me is the power the consumer can have, and it is so right that we get to talk openly and honestly about what we spend our money on (including customer service). Where many companies are afraid of social, Ford have proved that you can control the conversation to some degree, and keep your consumer on side.

Great post John, thanks!



Written by Warren Rutherford
722 days ago

John - spot on. I was thinking of the feedback loop on MDEC as a data source for consumer perspective as you wrote of it. What impresses me is how the companies you note are moving with the flow, and modifying as they go in order to fit changing consumer interest - all while engaging consumers in future product development and brand allegiance. I'll send this post along to my son who is working for Mobilize.org, the millennials will benefit from your insight. Thanks.



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