Ford have launched a new Reality TV programme which is being broadcast on NBC TV, they have moved from car maker to original content producer, to Reality TV programme producers, why?
Ford's Social Business Model, Seeks Multi-Directional Expressive Capability!
Posted by
Warren Rutherford under Social Media
From http://tweakyourbiz.com 395 days ago
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Comments
392 days ago
Your post made me think of B2C and C2B. It seems to me both can work. I always imagine a company like Apple producing beautiful products and the masses amassing to buy them (very much B2C). I call this refine and launch. On the other side, Microsoft for example, launch a mediocre product and rely on consumer feedback for improvement. I call this launch and refine.
Both seem to work in the space they are in, and I appreciate now with the onslaught of consumer social, companies (like Ford have) need to get involved in the conversation, as it will take place with or with out them.
Most impressive for me is the power the consumer can have, and it is so right that we get to talk openly and honestly about what we spend our money on (including customer service). Where many companies are afraid of social, Ford have proved that you can control the conversation to some degree, and keep your consumer on side.
Great post John, thanks!
395 days ago