The Facebook marketing game has changed. It's getting more and more challenging to leverage this free social media channel... without paying. What your small business needs to know.



Comments


Written by HeatherStone
1122 days ago

Hi Martina,

I think the real issue with Facebook reach is the question of how you use the social network. I had a discussion not long ago with a member on the BizSugar community about how valuable Facebook really is as a marketing tool these days. Is it more valuable, for example, to look at Facebook primarily as a means for you to share content with your community or for your visitors to share your content with their communities?



Written by Martina Iring
1120 days ago

It's definitely frustrating when you've spent the energy and effort figuring out what your audience likes on Facebook and to now see that posts that a few months back would have gotten you plenty of interaction don't even get noticed now. But, it is what it is. It's a good reminder to not focus on the numbers so much. Just focus on providing value and like you say Heather all the positives that Facebook is bringing you.



Written by tcamba
1123 days ago

Facebook does need to profit and I guess this is the way for them to say, take it or leave it!



Written by Martina Iring
1122 days ago

Yes, for sure. They definitely have the power :)Thanks for your comment!



Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Kelly McCausey @kellymccausey Shows Solo Smarts

Kelly McCausey is used to functioning as the small business equivalent of a one woman show. Her Website SoloSmarts.com … More
Editor's Picks


It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!