The Facebook marketing game has changed. It's getting more and more challenging to leverage this free social media channel... without paying. What your small business needs to know.


Written by HeatherStone
996 days ago

Hi Martina,

I think the real issue with Facebook reach is the question of how you use the social network. I had a discussion not long ago with a member on the BizSugar community about how valuable Facebook really is as a marketing tool these days. Is it more valuable, for example, to look at Facebook primarily as a means for you to share content with your community or for your visitors to share your content with their communities?

Written by Martina Iring
993 days ago

It's definitely frustrating when you've spent the energy and effort figuring out what your audience likes on Facebook and to now see that posts that a few months back would have gotten you plenty of interaction don't even get noticed now. But, it is what it is. It's a good reminder to not focus on the numbers so much. Just focus on providing value and like you say Heather all the positives that Facebook is bringing you.

Written by tcamba
997 days ago

Facebook does need to profit and I guess this is the way for them to say, take it or leave it!

Written by Martina Iring
996 days ago

Yes, for sure. They definitely have the power :)Thanks for your comment!

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