Facebook’s changes to EdgeRank have had a chilling effect on visibility and engagement for page owners. And this visibility cold front has suspiciously developed at the same time the social network is deploying enhanced methods for promoting posts for both pages and profiles. Coincidence? Maybe. But what if I told you that the kind of posts we like to share most — links and pictures — have taken a larger hit than text-only posts?



Comments


Written by tiroberts
690 days ago

I find this interesting as well, Heather. I agree, this must have to do with Facebook changing it's EdgeRank. I think this points out even further why it's so important that we're building our own list of subscribers through our social media marketing efforts and cultivating our own community. This is the only way to have your own traffic on tap and ensure that all of the traffic you send is seeing your content. Thanks for sharing on BizSugar.

Ti



Written by HeatherStone
693 days ago

Hmmmm. So the posts with the strongest impact on your audience now have the least organic reach. Certainly seems to be further evidence Facebook may be adjusting EdgeRank to suit its new business model. Thanks to one of our resident social media gurus Rachel Parker for sharing this post with the BizSugar community.



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