Facebook Management vs. Facebook Marketing

Posted by joannw2016 under Social Media
From https://columbus.org 2346 days ago

What is Facebook management?

Facebook management is when you market your Facebook business page by creating posts. This is a free marketing approach of creating posts so that your followers can stay current with your business.

What is Facebook marketing?

Facebook marketing is a paid-for approach to target potential leads that may or may not currently follow your Facebook page. However, based on Facebook’s data, you believe this audience could potentially convert into a customer. With Facebook marketing, you can choose to boost your previously published Facebook post, or you can choose to create a Facebook ad.