As soon as Facebook unveiled cover photos, brands began creating apps to capitalize on this new real estate and spread their message to fans. Companies like Mountain Dew made it easy to be the first of your friends to have a cool cover photo design, provided you didn’t mind a little of their branding in there. Think of it like wearing a logo sweatshirt: everyone knows you’ve got the latest design from brand X, because it’s written all over your shirt.
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