Does Trendjacking Work: And Should You Be Doing It?

Posted by Sian Phillips under Social Media
From http://tweakyourbiz.com 3924 days ago
Made Hot by: seobromino on July 22, 2013 8:12 pm

By Megan Totka

Every few days it seems, a new buzzword is born into the world of content marketing. Like most good buzzwords, the term “trendjacking” comes with just enough variety of meaning to spark some old-fashioned controversy.

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Written by lyceum
3924 days ago

No form of hijacking will work according my view. I get bad vibes of the word, "trendjacking" coming from the word hijacking (of planes, web sites, etc.). The trend should be your friend and you should be ahead of the curve, but I don't see any use of trying to game the system by doing shortcuts.

The example of Andy Warhol is illustrative as a symbol of the hyped pop-culture.

I don't understand this passage could be linked to trendjacking:

"After all, the Boston Tea Party was never about the tea; it took a cultural trend (drinking tea), and integrated it into a profound political message: No taxation without representation."

It was the tax (without representation) on tea that made the teakettle boil over once for all and made the colonies to break free from the King England. Could you say that it was a catalyst? The English had learned the citizens in the colonies to drink tea and then they took that away with the new tax. But of course it was a deeper meaning, based on the principle of Independence.

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