BizSugar.com › Social Media › Does Facebook Marketing Help Your Website or Facebook?

Let me start off by saying that I think social media marketing is an incredibly important component of any inbound marketing campaign. Alongside SEO and content marketing, social media marketing helps build your overall online brand presence, connects your company with new and interested consumers, and strengthens your industry authority and more. Without a doubt, Facebook is still the 800 pound gorilla of the social networking world and should be incorporated into every company’s social media marketing plan in one way or another.