BizSugar.com › Social Media › Despite The Digital Age, Social Media Has Been Analog All Along – Better at Marketing

It would seem, in this digital age, that Social Media is digital. People are online, working and communicating digitally. Bits and bytes, not postage stamps and dial telephones. Surely everything about this new age of Social Media is digital. Nope. Social Media has always been in existence — using different mediums — and it has always been analog. Whether word-of-mouth, pamphlets, telegraph, letters to the editor, telephone, or snail mail, humans have always been social, and they have used the technology of the era to accomplish this. This communication now exists online now, which means it has a larger presence [...]