Consumers care about social responsibility on the part of businesses—and it’s getting harder than ever for companies to fake it or hide socially irresponsible behavior, thanks to social media. The new Cone Communications/Echo Global CSR Study found that while 91 percent of customers say they’d switch brands to support a company with a cause, an equally impressive 90 percent would boycott a business that displayed socially irresponsible behavior.


Written by lyceum
1229 days ago

Rieva: It is time to have a healthy debate on what is social responsibility is in order to get rid of the political correctness, once for all. Who should the entrepreneur, business owner, etc., be responsible to? Himself / herself, the share owners, and so on.

Written by bigmoneyweb
1235 days ago

I agree with you on this dear, customers really like social proof and if you've got it on your business site the, the chances of winning them is there. Just make sure you have some social proof to show them that you're really engaging on social media sites and you're also popular. Thanks for sharing with the community.


Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …

Devan Perine @devanmarie Is Community Manager at EnMast

Businesses owners are in need of advice. But sometimes they haven't got the budget for the experience they require. … More
Editor's Picks

Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?