Consumers care about social responsibility on the part of businesses—and it’s getting harder than ever for companies to fake it or hide socially irresponsible behavior, thanks to social media. The new Cone Communications/Echo Global CSR Study found that while 91 percent of customers say they’d switch brands to support a company with a cause, an equally impressive 90 percent would boycott a business that displayed socially irresponsible behavior.


Sponsored Content


Comments


Written by lyceum
508 days ago

Rieva: It is time to have a healthy debate on what is social responsibility is in order to get rid of the political correctness, once for all. Who should the entrepreneur, business owner, etc., be responsible to? Himself / herself, the share owners, and so on.



Written by bigmoneyweb
514 days ago

I agree with you on this dear, customers really like social proof and if you've got it on your business site the, the chances of winning them is there. Just make sure you have some social proof to show them that you're really engaging on social media sites and you're also popular. Thanks for sharing with the community.

Val



Log in to comment or register here.

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
Subscribe

Matt About Business: Contributor of the Week

Meet Matt S. Mansfield of Matt About Business, our most recent BizSugar "Contributor of the Week" on … More
Editor's Picks

Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!