Converting Blog Readers into Customers

Converting Blog Readers into Customers Avatar Posted by mybeak under Social Media
From http://lauraleewalker.com 456 days ago
Made Hot by: sophia2 on January 20, 2013 5:00 pm
According to research carried out by Social Media B2B, companies with an active blog generate 67% more sales leads than those without blogs. If you have a business, then this alone should be enough of a reason to create a blog on your website.
However, generating traffic and making the most of your blog is a skill that needs to be mastered. If done incorrectly, a blog can adversely affect your sales as the quality of the content can give an indication as to the quality of your general business practices.
With that in mind, here are some tips on making the most out of your content strategy by turning casual blog readers into converting customers.

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Comments


Written by lyceum
453 days ago

Heather: Thanks for your input. What do you think is the best way of conversion in the long-run?



Written by lyceum
454 days ago

Laura-Lee Walker: Do you have a link to research paper by Social Media B2B?



Written by HeatherStone
454 days ago

Hi Laura-Lee,

Thanks so much for sharing Rashed's post here. I think conversion is the Holy Grail, the difference between a blog that's a business and one that's a hobby.



Written by HeatherStone
453 days ago

Martin,

Basically, I think it depends upon the kind of tracking you are doing on ads or affiliate links. But, yes, I think depending upon what you are selling and whether there are other places besides your blog where people can hear about it, this can be quite difficult.



Written by lyceum
454 days ago

Heather: Don't you think that the conversion could be hard to measure sometime? Maybe that is why you called it the "holy grail"! ;)



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