Business Owners - Stop Being Scared of Social Media | Small business news; tips; networking

Posted by andreww under Social Media
From http://www.koozai.com 235 days ago
Made Hot by: focusmedia on September 30, 2012 11:20 pm

Too Many Online Business Owners Are Still Scared Of Using Social Media As Part Of Their Online Campaigns. It's Time To Stop Hiding And Get Involved

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Comments

Written by lyceum
231 days ago

Could it be that some business owners are being scared of social media, due to the fact that it is a double-edged sword? If you don't know why you are in business, how would you participate in social media activities?

I think that many business owners are reacting as Heather Stone is saying. They only want to use media as one-way channel, like a megaphone, because that is how they have been taught marketing in the past.

My mission is to spread better ideas regarding business philosophy and new media, by focusing on having a conversation on the trader principle. We should have an exchange of products and services on a free market. The use of social media could facilitate this process and improve the supply and value chain.

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Written by HeatherStone
231 days ago

Hi Andy,

Believe it or not, the complaint I hear the most often among businesses that still haven't ventured into social media is that they are afraid of not being able to control negative comments. In other words, they would prefer if the communication only went one way. Of course, just because they don't see the comments on their social media channel doesn't mean their customers aren't talking about them (in good ways and bad.) Isn't it better to see what they're saying so you can respond?

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