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Burger King Twitter Hacked: Good or Bad for Branding?

Burger King Twitter Hacked: Good or Bad for Branding? - http://www.websuccessteam.com

Posted by websuccessteam under Social Media
From http://www.websuccessteam.com 4081 days ago
Made Hot by: James John on February 24, 2013 5:36 pm

Insane things can happen in the social media world, which is why many brands are terrified and rightfully so. Burger King’s twitter account got hijacked yesterday. Not only did they change the timeline to look like McDonalds, the anonymous invaders propagated their stream with strange references to drugs and perverted humor.

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Comments

Written by tcamba
4081 days ago

This is just awful. Even twitter was not spared from hacking. Although, I do wonder if it could be an employee.

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Written by websuccessteam
4081 days ago

I sure hope not, but you will see at the end of the article that this could have been prevented

- 0 +

Written by HeatherStone
4081 days ago

Hi Janette,

Some great takeaways here. Thanks for sharing with the BizSugar community.

- 0 +

Written by websuccessteam
4081 days ago

Our pleasure! :)

- 0 +

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