BizSugar.com › Social Media › Building a Brand On Periscope Not For The Faint Of Heart

It takes a strong mental foundation to allow others to see your unfinished entrepreneurial story. Many business owners limit what they share publicly in order to craft what they think is a perfect image.
At a weekly event called “Fashion Speak Fridays,” Small Business Trends spoke with Alissa Chapman, a live streaming personality building an audience by letting others see her journey unfold. Chapman shares the ups and downs of what it’s like to put one’s brand out into the world of live streaming.