BritMums Live 2015: the rise and influence of lifestyle bloggers

Posted by jonnyross under Social Media
From https://www.jonnyross.com 3234 days ago

Next week sees the return of BritMums Live, the UK’s biggest lifestyle and parent bloggers conference.

Taking place in London on Friday 19 June and Saturday 20 June, the annual BritMums Live conference includes keynotes from Ella Woodward (aka Deliciously Ella), Carol Smillie and Caprice; along with a packed programme of “dynamite speakers from the blogging, social media, charity, journalism, TV and political worlds”. BritMums Live promises to be “enlightening, inspiring and electrifying”.

But what of this vast community of lifestyle bloggers: what influence do they have with consumers? And are businesses aware of their power in selling products?

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