BizSugar.com › Social Media › Beware The Promoted Tweet:: Hashtags Gone Wrong!

Last weekend was the Superbowl, the huge sporting event in the US (for American football). Superbowl ads have become famous over the years, with many people watching the Superbowl just to see the advertisements.

This year, brands have become savvy about leverging TV and Twitter together, and opted to advertise specific hashtags, such as #thatsalotofpizza (Pizza Hut) and #GameDayPolarBears (Coca-Cola).

Adding a hashtag to an ad can be a good move to amplify the impact of your advertisement, But you have to be careful to choose the right hashtag, and not open your company to jokes and snide remarks, as some recent examples have done. Read about the mistakes to avoid.