Social media is a notoriously subjective communication channel. One guy’s jokey exclamation mark is another guy’s yell. Even if you think you’ve got a pretty good handle on what you’re doing, it’s worth returning to the basics if you want to avoid causing accidental offense – and to maximise the opportunities that arise when you come face to virtual face with a customer.

This new infographic from Headway Capital is a great way to check up on your social media customer care skills. Run it past your team, and your business should remain on track to master customer service in the age of the emoji!


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