BizSugar.com › Social Media › 7 Surprising Facebook Marketing Tips For Small Businesses

It’s a small margin of people who seek out your page to interact with it on Facebook. Most of those who do probably come from your current customer base or from the Facebook plug-in on your website. So most of your activity that people see is actually what ends up on their news feeds. Focus on optimizing that presence and that category of opportunities for visibility and you’ll get the most of Facebook. As a small business your budget for marketing may not stand to compete with that of larger companies, but the good news is that there are effective and budget-friendly strategies that you can use.