BizSugar.com › Social Media › 6 Ways to Drive Your Social Media Fans to Your Offline Business

By Caron Beesley. So, you’ve set up a Facebook page and perhaps you are blogging too, but how do you use your online social media presence to actually get customers to frequent your business?

Social media engagement is based on a customer’s interest in what you have to offer, and more often than not, your followers will be people who have done business with you in the past. But what can you do to generate repeat customers or even new customers?