BizSugar.com › Social Media › 6 Ways Instagram Direct New Features Benefit Marketers

Some days it's a challenge to keep up with all the latest Instagram changes, but here's an update that your marketing team may be particularly interested in, especially if you've been thinking about using time-sensitive or "ephemeral" apps like Snapchat to reach the younger buyers, but really don't have the time to adopt a whole new app. Now Instagram Direct is making it easier than ever to try out its own ephemeral posting tools. Here are your top options to take advantage of the changes!