BizSugar.com › Social Media › 6 Tips That Will Drastically Improve Your Twitter Conversions

With more than 300 million active monthly users Twitter has become a powerhouse and terrific medium for creating and reinforcing a brand image. Most marketers would probably agree that it’s transformed a great deal from the original intent of the social platform.

Today, it’s an amazing tool for reaching fans and prospects who can become leads that ultimately turn into sales.

Of course, just knowing that there’s money to be made with Twitter isn’t enough. If you don’t approach it right you’re leaving a lot of money on the table. In fact fewer than 40% of marketers are properly using Twitter to generate leads.