BizSugar.com › Social Media › 6 Proven Ways to Empower Your Brand\\\'s Instagram Marketing

Instagram is the hot new thing but it's already been around long enough for marketers to know what works.

According to PEW Research Center, the majority of Americans (55 percent to be exact) use Instagram to some degree. Given the platform’s rapid growth, more and more people will begin using the platform in the months and years ahead.

There are six things marketers must do to be successful reaching potential customers on this new channel.