BizSugar.com › Social Media › 5 Tips on How to Use LinkedIn Better

If you work in health care, finance, marketing, event planning, law, technology, consulting, human resources, or sales or at a nonprofit, “the site is a great place to connect with people who can help you professionally, and vice versa, whether you’re job-seeking or networking,” says Victoria Ipri, the CEO of Ipri International, a Philadelphia-based marketing firm that specializes in LinkedIn strategies. About 26 percent of companies research potential employees on the site, according to a 2013 CareerBuilder study. Feel free to skip membership, however, if you’re contentedly self-employed with a trade like personal organizing or gardening; you’ll be able to market yourself to clients more easily on Facebook.