BizSugar.com › Social Media › 5 Strategies to Attract Leads on Twitter

Too often marketers set up Twitter and leave it running on autopilot, generating small levels of interest but achieving little in the way of results. This leads to a vicious negative feedback loop with their efforts unable to drive results and the lack of results unable to justify more investment.

Here's how you stop the rot and turn Twitter into a lean, mean, lead-generating machine.