How can brands determine the return on investment from their social media campaigns?
Salesforce Marketing Cloud prepared the infographic below, with details on how to accomplish the following five steps:
1. Choose your goals.
2. Determine which metrics will help you measure your success.
3. Track your metrics.
4. Tie your metrics to a monetary value.
5. Update your reporting—make projections and improvements.
5 Steps to Determine ROI From Social Media Campaigns (Infographic)
Posted by zolachupik under Social MediaFrom http://www.adweek.com 2782 days ago
Made Hot by: AmyJordan on August 17, 2016 8:20 am
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