Facebook's latest admission that they are reducing organic reach for page posts leaves small businesses with a social media marketing dilemma. I have traditionally held strong to my commitment to Facebook but they are killing themselves and small business marketing with these changes.

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Written by lyceum
122 days ago

Jenn: I will do that! Talk to you soon again! :)



Written by lyceum
124 days ago

Jenn: Thanks for your input. I would like to talk with you more in the near future. Do you want to be my guest on my podcast show in 2014?



Written by jennherman31
122 days ago

That would be great! You can email me at jenn@jennstrends.com to talk more about it.



Written by lyceum
128 days ago

Jenn: Isn't the biggest challenge that it is a walled garden? Do you think that Google+ will overtake Facebook's leading position n the long run?



Written by jennherman31
125 days ago

Facebook as a personal account is definitely a walled garden. However, I don't think that applies to business pages at all.

But Facebook is traditionally a reactive site - people sign up to follow your page AFTER they do business with you, not before. This is why it's hard to reach out and grow a fan base of potential clients. Twitter and G+, however, tend to be a little less reactive, and a little more proactive (prior to business purchases/interactions).

I don't know if G+ will overtake Facebook's position. At this point, I feel like it's Facebook's position to lose, not someone else's to take away. But G+ is a very useful and well integrated platform that offers so many great applications. So it will continue to grow and become more and more influential.



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