BizSugar.com › Social Media › 4 Reputation Management Takeaway Points From The GoldieBlox/Beastie Boys Debacle

By Jean Dion

In mid-November, a tiny toy company stirred up a huge controversy with just one little advertisement that featured three wee girls singing altered lyrics to a song by the Beastie Boys. The ad was so nifty, and the song used in the ad was so catchy, that it quickly took off on social media and garnered the company rave reviews, like this one from Slate.

Unfortunately, that high lasted only a few weeks, and it ended in a lawsuit and a public apology. Now, plenty of pundits are debating about whether this small company will rebound in time for the holiday season or whether devoted fans of the aggrieved party will boycott all future products the company chooses to make.