BizSugar.com › Social Media › 3 Myths About Social Media That Could Destroy Your Marketing Campaign

Gallup’s recent research involves more than 17 thousand social media users, and evaluates everything from their usage of social media apps to traditional word of mouth. The research provides insight into how people use social media and its effectiveness in marketing. Along the way, Gallup’s research managed to unearth and debunk three pervasive myths regarding social media: