BizSugar.com › Social Media › 2 Generations of Members: How To Engage Both #infographic

Member-based organizations can tap two generous, cause-minded groups — Millennials and Baby Boomers — at the same time by knowing what makes each unique as well as what they have in common. Social CRM, a must-have component of successful association marketing programs, can help to identify what is important to members and create targeted conversations while using the same efficiency-boosting automation tools.