BizSugar.com › Social Media › 10 Facebook Marketing Tips for Business Owners and Entrepreneurs

When it comes to social media marketing, and in this case Facebook, your business goal isn't to get likes and shares, it's to do sales!

For that reason every post should have a clear purpose. Ask yourself, "What is the goal of this post?" and "How does it relate to my business goals?". If you can't answer these questions, you're wasting time, one of the scarcest resources any business owner has.