I want to delve deep into the depths of what people feel and bring them to life with the written word. Will I ever get to achieve that dream? Well, let’s just say that I’ll keep that as one of the items on my list.


Written by epicbusinesssuccess
1080 days ago

Hi Heather,

First and foremost, I want to thank you. I agree that substance is important, and I admit I should have added this element to the post. I have read so many posts that don't have substance or value. Engaging your audience is a balance of style, entertainment, and value. What good is a 1,000 word article with style that you learn nothing from?

Thanks again,

Ken Pedersen

Written by HeatherStone
1080 days ago

Hi Ken,

All great tips here to improve any online post. I'd add that substance is important. Should this be obvious? Sure it should, but it's amazing to me how many copywriters use style to cover for the fact that they have nothing in particular to say. Make sure you have something to convey that others will find interesting and, more importantly, valuable. Thanks for sharing this post with the BizSugar community. I'm sure our members will find it both!

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