Sigmund Freud’s pleasure principle isn’t exactly rocket science but it’s easy to forget. Essentially it says every action we take is an effort to feel better, either by seeking pleasure or avoiding pain. Avoiding pain usually takes priority and often takes the form of procrastination. We put something off because we perceive it as a source of pain and find something more pleasant to do instead.
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May 13, 2014
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With a background in engineering, Bernd Geropp founded his first company, a German tech firm, at age 32 with a … MoreMore Contributors