I wish Albert Einstein was still alive today as I know most jobseekers would listen to him. As much as I try to inspire creativity and invention in job search I fear that many jobseekers gravitate back to the same routine, tasks and approach. This is insanity but you don't have to believe me. According to our friend Mr Albert Einstein insanity is defined as “doing the same thing over and over again and expecting different results”. Unfortunately most jobseekers define insanity as moving out of our comfort zones and trying something different, creative or god forbid even risky.

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