BizSugar.com › Sales › You Need to Define an Effective Criteria for Lead Scoring

I'm sure everyone knows the importance of lead scoring when it comes to optimizing your lead generation funnel to focus on the best prospects.

The question is: how do you develop a criteria to attribute levels of quality to your database of leads?

Long story short, it depends on your business. But this article will give you an idea of how to kick things off.