BizSugar.com › Sales › Why women are naturally winning with Web 2.0 and the new-media marketplace.

According to Deborah Micek, women are naturally better sales professionals than men. Part of the reason for this is that both men and women tend to believe that women are more trustworthy. People believe that women lie less, are more responsible and are more honest at work.

She explains that her opinions are backed by Martha Barletta's book, Marketing to Women. There's a number of studies and surveys discussed and credited in this extensive analysis of how to understand, reach and increase your share of the marketplace.