Why Business Acumen Trumps Sales Skills

Posted by dobbie under Sales
From http://www.bnet.com 1375 days ago
Made Hot by: on May 8, 2008 3:16 pm

Particularly in a down economy, it's not your selling techniques that matter -- it's what you know about a client's business that will open the door to a deal.

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Written by idutms
738 days ago

Write-ups like this one solidify those in the business acumen training industry like www.acumenlearning.com and www.paradigmlearning.com. Whether business acumen becomes common nomenclature is up for debate, but I suppose the more the term is used in reputable publications like this one, the more credible the term becomes in professional circles. From Wikipedia: "The perception of business acumen as a valuable and necessary quality for high-level corporate leaders has occurred within a short period of time… some have classified business acumen as simply a buzzword." This publication is helping to make business acumen mainstream and less of a gimmick.

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