Why "Value Propositions" Are Useless

Why "Value Propositions" Are Useless Avatar Posted by SellBetter under Sales
From http://www.sellbetter.ca 343 days ago
Made Hot by: PMVirtual on January 12, 2014 6:11 am
Changing the label does not change the deed. If you are leading with a value proposition, you are pitching. Why not use your inherent value to drive a buying conversation instead?

Sponsored Content


Comments


Written by lyceum
341 days ago

Tibor: You have written a thought provoking piece! ;) I like the sound of value proposition due to the fact that I am a trader in matter & spirit, achieving values in my worklife. In a way, I don't want to be pitched to. I have heard so many sales pitches during the years as a purchaser. The trinity for a purchaser: quality, price and lead-time.



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Hesham Zebida: Working at "Working Together"

If you had to choose one job description for our latest BizSugar Contributor of the Week, Hesham Zebida, that job … More
Editor's Picks

Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?