Why "Value Propositions" Are Useless

Why "Value Propositions" Are Useless Avatar Posted by SellBetter under Sales
From http://www.sellbetter.ca 1563 days ago
Made Hot by: PMVirtual on January 12, 2014 6:11 am
Changing the label does not change the deed. If you are leading with a value proposition, you are pitching. Why not use your inherent value to drive a buying conversation instead?





Comments


Written by lyceum
1560 days ago

Tibor: You have written a thought provoking piece! ;) I like the sound of value proposition due to the fact that I am a trader in matter & spirit, achieving values in my worklife. In a way, I don't want to be pitched to. I have heard so many sales pitches during the years as a purchaser. The trinity for a purchaser: quality, price and lead-time.



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