Why "Value Propositions" Are Useless

Why "Value Propositions" Are Useless Avatar Posted by SellBetter under Sales
From http://www.sellbetter.ca 847 days ago
Made Hot by: PMVirtual on January 12, 2014 6:11 am
Changing the label does not change the deed. If you are leading with a value proposition, you are pitching. Why not use your inherent value to drive a buying conversation instead?



Comments


Written by lyceum
844 days ago

Tibor: You have written a thought provoking piece! ;) I like the sound of value proposition due to the fact that I am a trader in matter & spirit, achieving values in my worklife. In a way, I don't want to be pitched to. I have heard so many sales pitches during the years as a purchaser. The trinity for a purchaser: quality, price and lead-time.



Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Personal Finance Inspires this Contributor of the Week

While improving personal finances is certainly the motive behind why many entrepreneurs and small business owners start … More
Editor's Picks

It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?