Why "Value Propositions" Are Useless

Why "Value Propositions" Are Useless Avatar Posted by SellBetter under Sales
From http://www.sellbetter.ca 233 days ago
Made Hot by: PMVirtual on January 12, 2014 6:11 am
Changing the label does not change the deed. If you are leading with a value proposition, you are pitching. Why not use your inherent value to drive a buying conversation instead?

Sponsored Content


Comments


Written by lyceum
230 days ago

Tibor: You have written a thought provoking piece! ;) I like the sound of value proposition due to the fact that I am a trader in matter & spirit, achieving values in my worklife. In a way, I don't want to be pitched to. I have heard so many sales pitches during the years as a purchaser. The trinity for a purchaser: quality, price and lead-time.



Log in to comment or register here.

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
Subscribe

Mike Allton @mike_allton Wears Many Hats in Business

It's often said that small business people wear a lot of hats. To BizSugar members, the hat most associated with small … More
Editor's Picks

Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?