When you offer multiple plans for a service, the cheapest plan’s customers tends to require the most support. Now at first this seems counter-intuitive. You’d expect the opposite: that the people who pay the most feel more entitled to support, and thus ask for more of it. So if the cheapest customers truly require the most support, why is that?

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!