Customers want ideas, insight. They want to know how to improve their businesses, how to address new opportunities. They want their sales people to help them see new things, to engage them in conversations about new processes, procedures.



Comments


Written by HeatherStone
345 days ago

David,

I definitely like this post. We say today that we do business in an information or even an idea economy, but hasn't it always been that way? The best innovations are about more than mere technology or mechanics. They are about finding new ways to solve problems, and they probably always will be.



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