Co-Creation is becoming an important concept, ultimately, being able to work with our customers, co-creating value will become very important--at least with our leading customers. We can't possibly innovate fast enough to meet our customers needs to innovate and grow. Neither can our competitors. But if we can co-create with our customers, we can accelerate what we both achieve.
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If you had asked Rachel Strella in June 2010 what she did for a living, she would have told you she worked in … MoreMore Contributors
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