BizSugar.com › Sales › THIS is Why You’re Not Making the Sales You Want… Bottom line.

Sales can be simple.

Oh — we often over-complicate selling. For sure. We complicate it with our own “need” to close. We complicate it by doing some weird dance with our potential clients. We complicate it by consistently changing our offer, our pricing structure or our branding. We complicate it by blaming the economy or some other outside factor when sales seem out of reach.

ALL of this, by the way, puts increasing distance between our POTENTIAL in business and our PROFIT.

And who wants to do that?! Instead, Let’s get down to the nitty gritty about WHAT’S TO BLAME WHEN YOU’RE NOT MAKING THE SALES YOU WANT. Shall we?

It’s always one — or more –of these three things: