BizSugar.com › Sales › The Truth About Why Salespeople Don't Like Cold Calling

There are two groups of people who cold call: telemarketing firms and professional salespeople. For telemarketing firms, cold calling is what they do. For professional salespeople, cold calling is one tool in an arsenal of many tools (or at least it had better be). There are many reasons that salespeople don’t like cold calling, but in professional salespeople, it is rarely a fear of rejection. Instead, it is usually one of three reasons: