There are two groups of people who cold call: telemarketing firms and professional salespeople. For telemarketing firms, cold calling is what they do. For professional salespeople, cold calling is one tool in an arsenal of many tools (or at least it had better be). There are many reasons that salespeople don’t like cold calling, but in professional salespeople, it is rarely a fear of rejection. Instead, it is usually one of three reasons:





Comments


Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Ryan Hanley "Insures" Business Success @RyanHanley_Com

How can your small business "insure" success? Ryan Hanley, our latest BizSugar contributor of the week, can answer that … More
Editor's Picks


Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?