BizSugar.com › Sales › The Quest for Customer Engagement: Are You Overlooking Opportunities?

Sadly, customer engagement is being ignored in so much of business-to-consumer selling that in many respects we have nowhere to go but up. In many sectors of B2C selling (not to mention marketing and customer retention), customer engagement is virtually nonexistent.

I define customer engagement as the prospect's/shopper's/customer's active involvement in the buying/selling process, as opposed to participating in a passive way, i.e., as an observer.

Customers long to