The Multiple Facets Of International Sales Preparation

Posted by CindyKing under Sales
From http://cindyking.biz 5367 days ago
Made Hot by: jnelson on August 27, 2009 6:18 pm

International experience and strong cross-cultural skills are key to successful international sales, but the right preparation is just as important. Good preparation gives you the tools you need to stay focused as you take in all of the information around you— even when cultural differences pop up and you need to adjust your sales strategy.

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Comments

Written by ShawnHessinger
5357 days ago

Cindy,

One of the biggest challenges we face frankly is not being able to focus on just one country or culture because the majority of our business comes in the way of inquiries due to social permission marketing. Since this kind of marketing almost always involves customers making the first move to request more information about our products or services, it's hard to even know who I will be speaking to until the conversation begins. Some of these spontaneous conversations have gone well and since in some cases we have not gotten the business, I can only assume some have not.

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