BizSugar.com › Sales › Teaching Our Customers To Buy

By now, at least if you’ve been reading the literature on selling, we know the importance of Insight, Commercial Teaching/Learning, or whatever you call it. The focus of these are to help the customer realize there are opportunities they may be missing. There are opportunities to grow, to improve their businesses, to reduce costs, to improve their customer experience, to respond more quickly to competition —- to recognize the need to change.