A new study found that 82.8% of small businesses do not track ROI on lead generation programs. The study also found that 52.4% of companies surveyed have no formal sales forecasting process in place.
Survey finds most small businesses don't track ROI
Posted by
Becky under Sales
From http://www.btobonline.com 1962 days ago
Made Hot by: on January 9, 2008 11:26 am
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Comments
1960 days ago
Thee is an industry statistic that 80% of trade show leads are never followed up! Look at the lost opportunities here. How can an ROI be established, if no follow up occurs?
1961 days ago