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Survey finds most small businesses don't track ROI

Survey finds most small businesses don't track ROI Avatar Posted by Becky under Sales
From http://www.btobonline.com 1495 days ago
Made Hot by: on January 9, 2008 10:26 am
A new study found that 82.8% of small businesses do not track ROI on lead generation programs. The study also found that 52.4% of companies surveyed have no formal sales forecasting process in place.



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Written by joycemckee
1493 days ago

Tracking ROI on any marketing program, lead generation, seminars or trade shows requires planning and follow through. Typically small businesses are running from one fire to another.

Thee is an industry statistic that 80% of trade show leads are never followed up! Look at the lost opportunities here. How can an ROI be established, if no follow up occurs?
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Written by ArmadaIG
1494 days ago

I've been consulting small businesses for years and can tell you that this is absolutely true!
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