BizSugar.com › Sales › Software Sales: How to Optimise Your Evaluation Process

“After they take our software on trial/evaluation it can be difficult to make sure they use it, (and use it properly to see the maximum benefits) which can lead to a frustrating lengthening of the sales cycle and lot’s of chasing.”


A lot of our customers are software companies with technical products. The statement above is a recurring challenge I’ve been asked for advice on several times now, so here’s my thoughts on how to deal with the situation.