BizSugar.com › Sales › Share-Shift Marketing For Greater Sales Growth Of Your Small Business

Share shifting is a term used to describe moving a client base from your competition, to you. Share shifting is not getting new businesses to try your product line; it is taking a current client database (clients already having needs and currently using your competitors) and moving it to your database (they use you). There are “X” dollars spent on any product line at any one time. The objective within share-shift marketing is to move more of those finite dollars spent on any product line into your business unit. You will be going for a bigger slice of the pie, but it is still just one pie that has not gotten any larger, just your portion of it has.