BizSugar.com › Sales › Sales Stuck? Try Sticking to a Script

We've all wasted time trying to make someone into a prospect -- someone who has no hope of ever being one. And often we make this mistake because we aren't disqualifying -- instead, we're doing all we can to qualify. This is an inefficient approach. Learn how to disqualify -- it'll save time, boost sales, and ultimately help bring in new business.

When setting out to sell, we all know how important targeting clients, building lists, and perfecting scripts are. Here are three rules to keep in mind to make the most of your efforts, and a sample script you can borrow.